On demand - future of the textile industry?

On Demand - Zukunft der Textilindustrie?

Small steps for more sustainability

We fromBella ciao create unusual favorite items for your wardrobe and your home. And after all, quite deliberately, most people hardly wear their clothes for more than a year, and on average 70 to 80 new ones are added every year. This is an important step towards an environmentally friendly clothing industry Print-on-demand process . We briefly present the advantages and disadvantages of the process here.

Clothing industry: enormous environmental impact

From a global perspective, the clothing and textile industry is the second largest polluter directly after the oil industry . People and the environment are massively damaged in many areas: For example, up to 7000 liters of water and hundreds of toxic chemicals are needed to produce a single pair of jeans. In Asia, chemical waste is often discharged unfiltered into rivers. Sad phenomena like the 2020 Eluru Mystery Disease caused by toxins in Indian groundwater and the mass deaths of animals near rivers and estuaries are just the tip of the iceberg. This cannot and must not further cause our urge to consume!

  • More than 20 of the world's drinking water reserves are used for the textile industry. Every piece of clothing pollutes thousands of liters of water..
  • To be made toxic chemicals that can be proven to make or kill humans and animals. The waste products from clothing production are often discharged unfiltered into the environment and thus pollute even more water.
  • The Disposal of old clothes from Europe is becoming more and more problematic due to the mass of textiles with plastic content.
  • Targeted overproduction and the seasonal destruction of entire product ranges become more than 1.7 million tons of CO² bumped into the atmosphere.

Bella ciao Organic Hoodies

The insane one-way street of seasonal goods

The problems associated with the production of seasonal goods in stock became clear in the spring of 2021: Many fashion chains destroyed their entire winter collection to create storage space for the new summer and winter collections. Even before the corona lockdowns, around 300 million new textiles were destroyed every year. Sounds like senseless waste to you. To us too. That is why we only produce POD articles that are actually expected by the customer..

Why is too much goods deliberately produced??
The fashion world lives from constantly changing trends. Different color combinations, patterns and cuts are marketed every year in order to artificially fuel demand. After all, customers shouldn't wait 10-15 years before throwing away and replacing a purchased T-shirt.

What speaks against donating clothes or discount campaigns??
In fact, the policy of the sensible recycling of old seasonal goods often stands in the way: For manufacturers who need space in the warehouse, it is cheaper to dispose of the clothing. Donations and discount campaigns often incur additional taxes that cost more than the transport and destruction of goods.

What is print on demand?

Fortunately, there are many approaches that can be taken to reduce pollution from clothing production. An efficient way to save resources and energy is the print-on-demand process. As the name suggests, clothing is not pre-produced and bought off the shelf in this process, but rather sewn, printed and sent to order . This has many advantages:

An overview of the advantages of the POD process

1. Less emissions
If fashion retailers only produce what is ordered, significantly less logistics are necessary. Clothing is not mass-produced in advance and then delivered to branches, but comes directly to the customer. At Bella ciao, we also pay attention to CO²-neutral delivery and buy as many cotton products as possible from sustainable production. You have probably noticed that some of our textilesn Contains plastic fibers . For optimal wearing comfort, a good fit and long durability, we unfortunately cannot yet rely on pure natural materials for all clothing and decorative items. Many of our collections already consist of 100 organic cotton it's your choice!e!

2. No waste of material
Seasonal goods are not used in the POD process. We do not have a warehouse full of unworn clothing, as we only print our blanks when they are ordered. If a motif is not sold as often as others, we can change our production without additional effort. So no piece of clothing goes unused and there is no overproduction.

3. Greater variety
Print on Demand opens the door for independent designers like us to address a large market. We can offer our diverse styles without having to preprint each motif in different sizes and colors. That means: more choice! In the age of print-on-demand, standard off-the-shelf print motifs are finally over and customers can put their styles together much more individually.

Co2 freier Versand im Bella ciao Shop

Print on demand the future of fashione

Print-on-demand concepts are indispensable for a sustainable fashion industry. AtBella ciao we rely 100 on on-demand productiong . With the exception of a few exhibits, we only produce our resin decorative items when they are ordered. This extends the delivery time for orders by a few days, but the wait is worth it: no materials are wasted on the high-quality goods from our online shop. We want to act as a role model for other startups in the textile industry and put an end to waste of clothing.

Step by step for a clean planet

We are constantly developing our business concept and want to continue to improve our environmental balance in the future. In addition to POD production, we also pay attention to the environment in other areas of production and logistics and are always looking for new, even greener concepts. In our opinion, clothing manufacturers and sellers should incorporate new principles into their business concepts that are already easy to implement today:

  • We offer many organic collections made from 100 natural materials, so that you can freely choose which materials you want to wear on your skin..
  • We make sure to keep the warehouse as small as possible and limit ourselves to sampleware
  • Many of our products are manufactured in a CO²-neutral manner. Unavoidable emissions are offset as much as possible through environmental protection projects.


❥Yay! Who will actually read something again today? Thank you for at least doing it. Here's a little Easter Egg as a reward for you, with which you save 11 on your next order:: ON-DEMAND